Carousel A/B Test Results

Checkout button color

Completed

Testing emerald vs blue CTA on checkout page

A: Emerald CTA

4.2%

1,042 conversions · 24,800 visitors

B: Blue CTA

5.1%

1,257 conversions · 24,650 visitors

Confidence: 97.3% Total: 49,450 visitors

Completed

Horizontal cards vs vertical comparison table

A: Card layout

3.8%

692 conversions · 18,200 visitors

B: Table layout

3.2%

589 conversions · 18,400 visitors

Confidence: 94.1% Total: 36,600 visitors

Completed

3-step vs 5-step onboarding wizard

A: 3 steps

68.4%

3,557 conversions · 5,200 visitors

B: 5 steps

61.2%

3,121 conversions · 5,100 visitors

Confidence: 99.1% Total: 10,300 visitors

Running

Benefit-driven vs feature-driven headline

A: Benefit copy

2.9%

360 conversions · 12,400 visitors

B: Feature copy

3.1%

378 conversions · 12,200 visitors

Confidence: 72.8% Total: 24,600 visitors